Natalia Gorelik

Natalia Gorelik

Sales Strategy Consultant

"The ultimate goal of a consultant is to make herself redundant."

About Me

"I create and reform sales departments through systematic process analysis. Rather than relying on 'miracle sales' or the charisma of individual star managers, I prioritize controllability and measurability. My approach centers on end-to-end analytics, close collaboration with marketing, and data-driven department management."

Professional Background

  • Growth Manager @ Tonara (Israel)
  • Commercial Director @ FSK-Technologies (Top 5 Russian Developer)
  • Head of Sales & Marketing @ PIK Group (Russia's Largest Developer)
  • Operational Director @ Fabrika Okon ($150M Revenue)

Key Achievements

  • Scaled sales 10x via new commercial strategies for a real estate startup.
  • Achieved 30% higher conversion rates through data-driven process redesign.
  • Cut operational delays by 75% by automating CRM workflows.
  • Launched 5+ new services/products, increasing average deal size by 10%
  • Built high-performing sales teams from scratch across 4 companies.
  • Trained 100+ sales professionals, reducing onboarding time by 40%.

Cases

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Consulting Process

1. Initial Assessment & Strategy

  • Conduct stakeholder debriefing to understand business goals and current challenges
  • Perform comprehensive audit of existing sales department performance
  • Develop strategic roadmap with measurable KPIs
  • Map out sales funnels and identify key performance metrics

2. Team Structure Analysis

  • Create detailed team roster requirements
  • Define essential roles and required competencies
  • Assess current team capabilities
  • Identify staffing gaps and recruitment needs

3. Talent Acquisition

  • Support recruitment process for identified positions
  • Leverage professional networks for candidate sourcing
  • Design and implement role-specific assessment tools
  • Conduct candidate evaluation and selection

4. Sales Operations Development

  • Structure department workflows and reporting systems
  • Create comprehensive training materials and sales scripts
  • Implement regular performance evaluation processes
  • Establish customer service and after-sales support protocols

5. Cross-departmental Integration

  • Facilitate collaboration between sales and marketing teams
  • Coordinate new product launches and promotional campaigns
  • Implement feedback loops with related departments
  • Optimize interdepartmental processes

6. Transition and Handover

  • Gradually transfer operational responsibilities to internal team
  • Document processes and best practices
  • Provide transition support and guidance
  • Ensure sustainable independent operations

Work Philosophy

"I believe that the ultimate goal of a consultant is to make herself redundant. My work is considered successful when the client's team can confidently continue without my support."